On January 26th the Chairman of Latvian Direct Selling Association Aleksandrs Cakste gave a live broadcast interview for Riga TV24 about the results of survey on direct selling in Latvia and Baltic States.
More than half or 60% of the Latvian population has chosen direct selling as a type of shopping at least once according to the study of the Latvian Direct Selling Association (LDSA). While in Lithuania this number reaches 55% and in Estonia 54%.
Last year the total sales of direct selling industry in Latvia retained the high growth rate and increased by 12% until 29,1 million euros (excl. VAT) comparing with 2012, when the increase was 11%. The number of people involved in direct sales in Latvia increased by 4%, from 40,9 thousand consultants in 2012 to 42,5 thousand in 2013.
During the Gala dinner of the World Federation of Direct Selling Associations (WFDSA) Regional Conference “East Meets West” in Istanbul, the WFDSA Chairman and “Avon” CEO Andrea Jung to the General Secretary of the Baltic Direct Selling Associations Gintautas Zaleckas handled the WFDSA Innovation Award.