Advantages of Direct Selling
by LTTA

Direct selling, a unique method of distribution from which benefits all sides.

Benefits for the Consumers:

  • Opportunity to try and test the products;
  • Tailored made demonstration and consultation in a friendly environment;
  • Personalized delivery at home;
  • Right to withdraw the purchase within a given period (additional protection);
  • Direct contact with the seller;
  • Guarantee and after sales service;
  • Flexible buying hours.

Benefits for the Direct Sellers:

  • Possibility to establish and to run own business at minimum cost/low risk;
  • Convenient flexible earning opportunities;
  • Flexibility to choose working hours;
  • Spouses or family members can be partners in business (family business);
  • Adjustable opportunities ranging from part-time to full-time activity;
  • No formal qualifications required;
  • Adequate training and support from companies;
  • Large range of products available;
  • Social contact and personal recognition.

Benefits for the Companies:

  • The most effective method to enter new market with relatively low cost, especially providing unique products or services;
  • Does not require high capital investment;
  • Allows to avoid additional intermediaries in distribution, saved money can be invested elsewhere;
  • No major previous business experience necessary;
  • Requires no specially educated workers;
  • Effective in gaining the initial interest and attention of prospective customer – personal touch;
  • Particularly effective in the marketing of low-cost consumer goods or products insufficiently known: new products, technically complex products, etc;
  • Unique competitive strategy:
    – no need for substantial advertising;
    – unique in using a socially-based, sales process to attract and retain new customers;

Benefits for the Economy, State and Society:

  • Creates earning opportunities (mainly part-time) and facilitate economy;
  • A channel of distribution away from large retail distribution unities;
  • Creates micro-enterprises;
  • Introduces self-employment;
  • Develops entrepreneurship;
  • Contribute to national economic welfare.
  • Self-employment opportunities;
  • Entrepreneurship;
  • No gender, age, ethnicity and disability discrimination;
  • Offers alternatives to large outlets.